Email campaigns probably work better for most crafts people than building a large website in an effort to attract search engine traffic.
The truth is, your former customers already know the kind of work you do. They have proven they like it by putting their money down. When writing to them you don't have to spend time assuring them they will like your work, that you work is a good value, etc. They already know that.
With a regular newsletter you can grow their connection to you and your art. You can let then know about your schedule of shows and events. You can tell them about new developments, special sutuations and all sorts of things that make them feel they are special.
Managing such email campaigns is not easy. Everyone is tired of spam so you must be really careful to avoid any apperance of that (Double Opt In). You want a system that tracks undelivered mail and automatically deletes bad addresses. The system should automatically handle address changes and un-subscribe requests.
In addition, you want the email you send to look good and deliver your message in a professional way.
Paul & Erik sit between the craftsperson and the technical back end. You concentrate on building the content for your email campaigns, we take care of all the technical stuff that makes the process run smoothly.
Could you do all this for yourself? Of course. It's a question of wheither you like doing it and how you value your time.
