Spec Publishing

by Paul on January 13, 2010

We have always had a hard time explaining to people how we profit on the internet.  We really aren't in the business of building websites, although we have done a lot of that.  We aren't really developing a software product to sell.

Today I came across the concept of "Spec Publisher" and I am starting to think that may be a good term.  Most people understand that a "Spec house" is one a builder has built before having a buyer.  For a builder it's a risky way to keep his crew busy during a slow time.  The hope is a buyer will come along when the house is finished and life will be good.  That worked well many times, but the latest economic crunch has put builders doing this in a world of hurt.

Spec Publishing, especially online, is the same concept, but the fundamental economics are very different from building a spec house.  Assuming minimal technical skills you can publish a WordPress based website for less than $10 per month in direct costs.  Any time you decide things aren't working out you quit paying and it goes away automatically.

We spec publish lots of niche websites on subjects we find interesting and feel like writing about.  In a year we look to see if they have earned their cost.  If they did well we may expand that niche.  If they didn't we let them drop.  Over time we get a better idea of what kinds of sites work for us, and what don't.  We find, or others develop, better ways to profit from sites.  Gradually our income increases.

Are you a writer interested in earning income online?  Does the idea of becoming a spec publisher appeal to you?  Do you have a problem with the technical aspects on online publishing?

We are offering a spec publishing service.  We provide the hosting, load software, and provide coaching on writing for the web.  We have software to help you find profitable niches to write about.  For that we charge a $30 per month fee plus 10% of the gross income.

If you would be interested in a program like this, use the comment form to contact us and we will work something out.

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